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| February, 2006: The Exhibit As A Sensory Experience |
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Is it really possible to transform something that is primarily a visual
experience into more of a sensory experience? Is it possible to integrate
the senses of sound, touch and smell and even taste into an exhibit experience?
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| January, 2006: What Do Your Clients REALLY Think Of You? |
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What do your clients really think of you? A unique one-question survey that
generated some pretty profound results. It's not rocket science, but it
certainly is worth paying attention to it.
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| December, 2005: Road Trip Ramblings |
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It is still amazing, after many years in the industry to see some of the
things that happen out in the real world of trade shows.
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| November, 2005: The Difference Between A Manager And A Leader |
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What is it that makes a manager a leader? What characteristics do each of
them share, and what distinguishes one from the other?
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| October, 2005: Generational Perspectives |
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How do four different generations get along and understand each others priorities
while working side by side in the trade show industry?
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| September, 2005: Where The Rubber Meets The Road |
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How can you make sure that everyone in your business has the experience of
being on the show floor during an install and dismantle?
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| August, 2005: Three Spinning Plates |
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Balancing work, family, friends and recreation is the key to maintaining sanity.
But how can you do that in this high-pressure, time sensitive industry?
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| July, 2005: Sometimes Being #2 Pays Off |
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Sometimes winning new business is more about the relationships you've built
than any particular capability you have or presentation you make.
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| June, 2005: The Long Journey Begins |
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Can you trace your career journey from its beginnings to where you are now and
see how each step of the way contributed to your wealth of experience?
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| May, 2005: The One Thing You Need To Know |
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What is the one thing you need to know to have the greatest possible impact over
the longest period of time - sustained personal success?
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| March, 2005: Design: The Passion Is In The Eyes Of The Beholder |
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What do a Mustang and GTO have to do with exhibit design? It's all about
designing for the end user, not for your own personal tastes.
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| February, 2005: Training: The Real Reality Show |
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What happens when you take an eight-hour training session and turn it into a
combination of Survivor, Fear Factor and Weakest Link?
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| January, 2005: New Year, Same Old Business? |
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How well do you deal with change? And what if you could do something to
help yourself be better prepared when change inevitably comes your way?
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| December, 2004: The Great Drayage Rip-Off at LVCC |
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What happens when the 'system' doesn't work the way it's supposed to?
Things get pretty ugly. And the exhibitor loses.
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| November, 2004: Random Thoughts From The Road |
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Anecdotes from a three-week road trip in Las Vegas
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| October, 2004: Shooting Fish In A Barrel |
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Sometimes looking for prospective clients is just too easy...if you get a little creative.
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| September, 2004: Selling Value Against Price, Part 2 |
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Here's what readers said about the issue of caving in to price pressure vs. sticking to your values.
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| August, 2004: Out Of Sorts In St. Louis |
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How important is environment to success in trade shows...and are you creating an environment
that will attract your target audience?
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| July, 2004: Another One Off The List |
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Attending one of the industry's premier trade shows—the Electronic Entertainment
Expo—is a full-immersion experience.
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| June, 2004: Selling Value Against Price |
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What happens when your client pushes you up against the wall on price? Do
you lower your price to keep the client or stick to your value proposition
and risk losing them?
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